#PRIMARKSS14 Press Day


Hey guys hope you've all had a great week? I had the lovely opportunity of attending the Primark spring summer press day this week in London. All of these items are previews on the Spring summer collection scheduled to be released next year. A massive thank you to the Primark team for having me.

The first trend 'bubblegum high' was full of very retro pastel coloured clothing. I loved the fact that there were so many matching pieces, this pink leather jacket was definitely very popular amongst all us bloggers. 

Next up was 'Polaroid nostalgia'. This trend comprised mainly of floral printed clothing. I particularly liked the look of these satin floral printed trousers. 

Thirdly was the 'sandstorm' trend. I particularly loved this trend because it consisted of sharply cut, tailored pieces. 
The neoprene fabric and the A line cut of this skirt definitely caught my eye 

I love how primark is using a lot of this mesh material for many pieces in their spring summer 14 collection. It puts an interesting twist on regular designs.

This 'White' trend was my favourite trend for the Primark spring summer collection. A full range of clothing dedicated to this colour, if you don't have an all white outfit in you wardrobe make sure you make it a mission for 2014. Pure white brings such an effortless, classy look to any outfit and I must say I was very impressed by the both the casual and classy mix of pieces in this collection.  

The last trend was 'hip trip', from this trend its obvious that prints are going to be a massive trend for 2014. 

ACCESSORIES:- The use of reflective type fabrics, snake print embossed leather and boldly coloured rubber materials left me amazed. Primark just keeps getting better each season, the improved quality and choice of such engaging fabrics has gotten me so excited for Summer.

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