#PRIMARKAW13 Press Day

10:24

Hey guys hope everyone is doing well?? This week I had the opportunity of attending the primark autumn winter press day in London . This meant that I was able to exclusively preview all the items from the Autumn Winter Collection they go on sale in stores from July.
I want to say a massive thank you to the primark team for a lovely day and making me feel so comfortable.



I was first of all given this to rate and comment on the pieces that I liked the most. 

The first trend  I viewed was the 'Graceful' collection:- the perfect transition between summer and autumn due to the soft colours.




The Next trend was the 'Highland Grunge'- A tougher and more edgy vibe, with a lot of tarten and plaid.
my favorite piece from the a/w collection 





I love the originality of these PVC pieces


The next trend was the 'Pink Punk' Collection-Containing a lot of Fuchsia and monochrome clothing where feminine meet grunge. 



Next up was the 'Cyber Jungle' trend- Focusing on dark colours and various types of textured clothing.





The 'Dandy Folk' trend takes summer china prints and updates them for autumn







Last but not least was the 'New York 90's' trend- providing a more elegant, soft edge yet minimal look.






This was my favorite trend due to the high quality of each piece. Overall I love the prints, textures and colours of this trend. A lot of though, effort and hard work has gone in to the whole collection which was evident from the improved quality and the fact that every single trend has been put into this collection. I will definitely be purchasing some of these pieces for Autumn when they hit stores in July. 




I bumped into the supermodel Jay at the press day


The primark autumn winter 2013 Magazine.

My outfit
Top-Zara
Trousers- Marks and spencer
Shoes-Zaea
Necklace-Nour London
Earings-Topshop
Bag- Louis Vuitton 




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